Founded in 2010 in Montreal, Generique Design is an industrial design studio specializing in complex custom projects.

We support our clients every step of the way, offering specialized services and a versatile approach tailored to the specific requirements of their projects.

Methodology

Our role is to transform strong ideas into tangible objects that are thoughtfully designed and well built. We ask the right questions and get to the heart of the issues.

Our agnostic design approach means we’re not bound to any one workshop or production method: each project is an opportunity to find the right solution—structural, material, or technical—based on context, budget, and artistic intent. We work with a trusted network of specialized suppliers to ensure the best possible execution.

Avec plus de 15 ans d’expérience et une connaissance fine des matériaux et procédés de fabrication, nous offrons une vision d’ensemble et une grande capacité d’adaptation.

Services

Support for creators

Technical consulting and development support, in close dialogue with artists and designers.

Industrial and mechanical design

Design of structures, objects, and solutions tailored to the specific needs of each project.

Technical drafting

Production of detailed drawings to ensure smooth fabrication and installation.

Technology integration

Seamless and effective integration of electronic, lighting, or interactive solutions.

Fabrication and installation supervision

Coordination of production and on-site work to ensure quality and alignment with the project’s intent.

A complementary team with a shared vision of custom design.

Sébastien Dallaire

Principal & Founder

A graduate in industrial design from the Université de Montréal, Sébastien founded Generique Design in 2010 following formative experience in product design at the Société des arts technologiques. He quickly specialized in the fields of digital arts and event-based installations, collaborating with major figures on the contemporary art scene such as Rafael Lozano-Hemmer, Moment Factory, and Daily tous les jours.

Jakob Lorenz

Senior designer

Trained in photography, graphic design, and environmental design at UQAM, Jakob has a multidisciplinary background that has led him to work on projects ranging from objects to urban furniture. He joined Generique Design in 2014, where he plays a key role in translating ideas into concrete technical solutions at the intersection of design, development, and execution.

We understand creative goals, absorb technical information, and synthesize integrated, elegant solutions.